January 18, 2011
March 31, 2010
Great Rating For Concepts As Top DRTV Producer
"The SciMark Report" pegs Concepts TV as a top DRTV Producer for 2009, citing particular TV successes Wonder Hanger and EZ Combs.
http://www.bit.ly/a2G3a7
Visit us at www.conceptstv.com for more news....
http://www.bit.ly/a2G3a7
Visit us at www.conceptstv.com for more news....
March 11, 2009
AS SEEN ON TV PRODUCTS THRIVING DURING DOWNTURN
Here's a recent press release about Concepts TV:
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
DATE: 1/30/09 CONTACT: Kristy Pinand Dumpert
AS SEEN ON TV PRODUCTS THRIVING DURING DOWNTURN
New Jersey mother holds the key to DRTV blockbusters
BOONTON, NJ – As unemployment numbers hit their highest levels in decades and recessionary news dominates headlines, direct response television (DRTV) advertising of personal products and home goods is thriving. Surprisingly, the most successful spots aren’t coming from slick urban studios in Los Angeles or Manhattan, but from an idyllic Victorian house in Boonton, New Jersey – the headquarters of Concepts TV Productions, a direct response and video production studio known as one of the major hit-makers of the industry.
Founded in 1983 by Collette Liantonio, a pioneer in the DRTV business, Concepts TV Productions has created some of the most memorable infomercials ever produced, including Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow, and The George Foreman Grill. Over the past 25 years, Liantonio and her team of DRTV professionals have been helping manufacturers and inventors achieve billions of dollars in sales for their home and beauty products, which range from pasta pots to hair accessories to pedicure tools, to name a few.
DRTV thrives during economic downturns primarily because of a trio of factors, says Liantonio. First, as more people are unemployed or simply staying at home to save money, television viewing numbers are increasing. Second, more people are looking for do-it-yourself solutions that help them solve everyday problems for less money, so effective household items – one of Concept TV’s specialties – typically sell very well. Finally, national advertisers have cut their spending, so the cost of advertising time is plummeting, allowing Concept TV’s clients to score high-impact media buys for relatively modest budgets.
Strong television advertising programs drive consumers to the retail store more effectively than any other medium, she says. In addition, Liantonio brings her own background to each project.
“As a mother and grandmother, I understand first-hand that we all need solutions to our everyday problems. I like to bring that knowledge to every shoot and really try to master how these products can help relieve life’s little challenges and make things better,” she explains.
That personal experience with household products has led to the production of six of the top infomercials on television today including:
Heat Surge Fireplace: Shot on location in the heart of Ohio Amish country, this 30-minute infomercial helps people save money on their heating bills.
Twin Draft Guard : Another money-saver, this innovative product prevents drafty windows and doors from adding to home heating and cooling costs.
Barack Obama Victory Plate: This commemorative porcelain plate celebrating changes has been in high demand since the election.
Wonder Hangers: As more people downsize their living space, this space-saver is a perfect solution for crowded closets.
Pro Caulk: Easy-to-use and affordable, this product helps people save the hundreds or thousands of dollars it costs to hire professionals to re-caulk tiles and other areas in the home.
EZ Combs: Following in the legendary footsteps the Topsy Tail and Hairagami, EZ Combs hair-styling tool creates beautiful hairstyles without the cost of a salon.
Beneath the warm, accessible style of the studio lies a team of skilled professionals, and Concepts TV’s success has been widely recognized in the industry boasting literally hundreds of awards recognizing excellence in production. Concepts TV also has multilingual capabilities and expertise reaching the Hispanic market. With market conditions ripe for DRTV, Liantonio and her team are more optimistic than ever about the medium’s prospects.
“You don’t need a big agency to produce successful DRTV spots. You need a studio that understands the medium and the products and is excited about both. Our team has been working together for years. We’ve mastered the formula and nothing makes us happier than to hit another home run for our clients,” she says.
For more information about the services provided by Concepts TV Productions, visit www.conceptstv.com or call 973-331-1500.
# # #
About Concepts TV Productions, Inc.: Concepts TV Productions is a full service DRTV production company specializing in both short form and long form direct response ads. For more information, visit www.conceptstv.com or call 973-331-1500.
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
DATE: 1/30/09 CONTACT: Kristy Pinand Dumpert
AS SEEN ON TV PRODUCTS THRIVING DURING DOWNTURN
New Jersey mother holds the key to DRTV blockbusters
BOONTON, NJ – As unemployment numbers hit their highest levels in decades and recessionary news dominates headlines, direct response television (DRTV) advertising of personal products and home goods is thriving. Surprisingly, the most successful spots aren’t coming from slick urban studios in Los Angeles or Manhattan, but from an idyllic Victorian house in Boonton, New Jersey – the headquarters of Concepts TV Productions, a direct response and video production studio known as one of the major hit-makers of the industry.
Founded in 1983 by Collette Liantonio, a pioneer in the DRTV business, Concepts TV Productions has created some of the most memorable infomercials ever produced, including Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow, and The George Foreman Grill. Over the past 25 years, Liantonio and her team of DRTV professionals have been helping manufacturers and inventors achieve billions of dollars in sales for their home and beauty products, which range from pasta pots to hair accessories to pedicure tools, to name a few.
DRTV thrives during economic downturns primarily because of a trio of factors, says Liantonio. First, as more people are unemployed or simply staying at home to save money, television viewing numbers are increasing. Second, more people are looking for do-it-yourself solutions that help them solve everyday problems for less money, so effective household items – one of Concept TV’s specialties – typically sell very well. Finally, national advertisers have cut their spending, so the cost of advertising time is plummeting, allowing Concept TV’s clients to score high-impact media buys for relatively modest budgets.
Strong television advertising programs drive consumers to the retail store more effectively than any other medium, she says. In addition, Liantonio brings her own background to each project.
“As a mother and grandmother, I understand first-hand that we all need solutions to our everyday problems. I like to bring that knowledge to every shoot and really try to master how these products can help relieve life’s little challenges and make things better,” she explains.
That personal experience with household products has led to the production of six of the top infomercials on television today including:
Heat Surge Fireplace: Shot on location in the heart of Ohio Amish country, this 30-minute infomercial helps people save money on their heating bills.
Twin Draft Guard : Another money-saver, this innovative product prevents drafty windows and doors from adding to home heating and cooling costs.
Barack Obama Victory Plate: This commemorative porcelain plate celebrating changes has been in high demand since the election.
Wonder Hangers: As more people downsize their living space, this space-saver is a perfect solution for crowded closets.
Pro Caulk: Easy-to-use and affordable, this product helps people save the hundreds or thousands of dollars it costs to hire professionals to re-caulk tiles and other areas in the home.
EZ Combs: Following in the legendary footsteps the Topsy Tail and Hairagami, EZ Combs hair-styling tool creates beautiful hairstyles without the cost of a salon.
Beneath the warm, accessible style of the studio lies a team of skilled professionals, and Concepts TV’s success has been widely recognized in the industry boasting literally hundreds of awards recognizing excellence in production. Concepts TV also has multilingual capabilities and expertise reaching the Hispanic market. With market conditions ripe for DRTV, Liantonio and her team are more optimistic than ever about the medium’s prospects.
“You don’t need a big agency to produce successful DRTV spots. You need a studio that understands the medium and the products and is excited about both. Our team has been working together for years. We’ve mastered the formula and nothing makes us happier than to hit another home run for our clients,” she says.
For more information about the services provided by Concepts TV Productions, visit www.conceptstv.com or call 973-331-1500.
# # #
About Concepts TV Productions, Inc.: Concepts TV Productions is a full service DRTV production company specializing in both short form and long form direct response ads. For more information, visit www.conceptstv.com or call 973-331-1500.
April 8, 2008
2008 Winner of 3 Aurora Awards
I am pleased to announce that Concepts TV Productions is the recipient of three Aurora Awards for outstanding achievement in television commercial production. The Aurora Panel judges television commercial campaigns with a special focus on execution, content, and creativity.
Concepts is presented with The Aurora Gold Award for "Hooked On English", the half hour infomercial produced in 4 languages for Smarterville, Inc. Concepts also wins The Aurora Gold Award for "Roll N Glow Fireplace," which this New Jersey Infomercial Agency produced for client Universal Syndications. Finally, Concepts TV receives The Aurora Platinum Award for production on "Twin Draft Guard" for client Hampton Direct.
Great thanks to my producers and post-production team!
March 14, 2008
March 12, 2008
Editing Spanish DRTV Commercials
Below is a recent Spanish DRTV short form we produced for Iovate:
¿Habla Español? Our Latin American Marketing division brings years of television experience to help clients tap into a $630 billion dollar market of Hispanic consumers with Spanish Direct Response commercials.
Concepts TV Productions knows the best overseas studios, locations and crews for your production. Our crews have traveled throughout the world shooting at locations ranging from rain forests to deserts.
In 1989, my company became one of the first DRTV companies to produce a Spanish Infomercial, the V-Slicer. Our Spanish broadcast marketing has included commercials for Conair, Time Magazine, Jack Lalanne, Herbagesic, Idea Village’s Finishing Touch and Hydroxycut. Our long-form Spanish Infomercial for “Hooked on English” was shot on location in Mexico City and New Jersey and was customized for Germany, Brazil, Italy, France, and Mexico!
Want to tap into the international market? Get your Free Spanish Infomercial Quote today! Call my Director of Sales, Kristy Pinand-Dumpert at #973-331-1500 or email her at kristy@conceptstv.com.
¿Habla Español? Our Latin American Marketing division brings years of television experience to help clients tap into a $630 billion dollar market of Hispanic consumers with Spanish Direct Response commercials.
Concepts TV Productions knows the best overseas studios, locations and crews for your production. Our crews have traveled throughout the world shooting at locations ranging from rain forests to deserts.
In 1989, my company became one of the first DRTV companies to produce a Spanish Infomercial, the V-Slicer. Our Spanish broadcast marketing has included commercials for Conair, Time Magazine, Jack Lalanne, Herbagesic, Idea Village’s Finishing Touch and Hydroxycut. Our long-form Spanish Infomercial for “Hooked on English” was shot on location in Mexico City and New Jersey and was customized for Germany, Brazil, Italy, France, and Mexico!
Want to tap into the international market? Get your Free Spanish Infomercial Quote today! Call my Director of Sales, Kristy Pinand-Dumpert at #973-331-1500 or email her at kristy@conceptstv.com.
October 17, 2007
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